Profile of Skyworth Group
Shenzhen is a hot land of great charm and wonder. The magnificent building of Skyworth Group which is renowned at home and abroad is just located adjacent to the beautiful Bay of Shenzhen. Skyworth Group is a large high-tech publicly traded company built around Hong Kong Skyworth Digital Holdings Ltd. Based in Guangdong and Hong Kong, Skyworth specializes in the manufacturing of customer electronics products, network products and telecommunication products. Skyworth, established in 1988 and listed in Hong Kong in 2000, has grown to be a leading household appliance manufacturer in China. After over 20 years of development£¬ Skyworth ranks among the top 10 color TV brands in the world and 16th in the top 100 electronics enterprises in China.
Focusing on the core of digital display technology, Skyworth establishes over 10 subsidiaries such as Shenzhen Skyworth-RGB Electronics Co., Ltd, Skyworth Overseas Development Ltd., Skyworth Digital Technology Co., Ltd., Skyworth LCD Technology Co., Ltd., Skyworth Precision Technology Co., Ltd., Skyworth Qunxin Security Co., Ltd., Skyworth Mobile Telecommunication Co., etc.. Skyworth boasts 6 R&D institutions all over the world such as Silicon Valley Research Institute, Hong Kong R&D Center and Shenzhen Digital Research Center, etc., and sets up holding manufacturing base in Mexico and Russia. In the international operation, Skyworth concentrates leading-edge R&D in USA, application development and production in Shenzhen and spreads marketing activities all around the world. With its Headquarter based at Skyworth Building in Nanshan High-tech Industry Park, Shenzhen, Skyworth places its Research and Production Base in Shenzhen, Guangzhou and Hohhot respectively while employing around 20,000 staff in the marketing branches distributed all over the world. The product category includes: LCD TV, flat-panel TV, digital TV STB, LCD modules, semi-conductor, car electronics, security products and the products relating to digital TV industry chain.
Color TV is Skyworth's core industry. At present, Skyworth has been the No. 1 in terms of share in China's color TV market for six years continuously, Skyworth has promoted industrial upgrading several times in the industry, such as Skyworth color TV¡¯s "digital wave", "Health wind" and Skyworth¡¯s "flat storm", "line by line storm", "high-definition storm", "flat-panel Storm" which have been sweeping China, continuing the history of leading the trend of color TV one wave after wave. From tracking and imitating foreign advanced technology to overtake the world's advanced technology firstly, Skyworth has successfully blazed a development path with independent innovation. From V12, A12 digital engine to six primary color, light harmonizer technology, screen stabilization technology, from the birth of "China's first high-definition TV", "China's first integrated TV", "China's first recorded TV" to the leading CooCaa TV in the world, a large number of technical achievements have laid Skyworth the leadership position in color TV industry. CooCaa TV mode has been included in the revitalization program of China's electronics industry.
Advanced product technology, coupled with reliable quality assurance system and perfect service system, constitute the prerequisite to consumer¡¯s favorite. Skyworth TV has won "Quality Inspection-free Product", "Chinese famous brand", "Well-known trademark" and other honorary titles. Skyworth color TV is exported to the United States, Japan, Russia and South America, Southeast Asia, the Middle East and the EU. In addition to color TV industry, Skyworth digital set-top boxes, Skyworth Qunxin Security Monitor are the leading enterprise in domestic industry, ranking first in market share. Skyworth LCD modules, semiconductor, automotive electronics, precision molds, as well as mobile phones, etc. have also entered the fast track of rapid development, and gradually become bigger and stronger. With the strengthening of market position, the ability of Skyworth to control and grasp the industry chain is continuously enhanced, and Skyworth signed a strategic cooperation agreement with LGD of South Korea, officially entered the upstream module industry, creating the strongest LCD industrial chain. Skyworth has a strong distribution network, with 40 branches, 176 offices and more than 10,000 dealers in China. Strong distribution system penetrated into the county / town-level markets. An international management team, outstanding ability to integrate resources, establishment of institutionalized management, and the corporate culture of ¡°hard work, constant innovation, pursuit of excellence" create Skyworth¡¯s outstanding core competitiveness.
Skyworth takes talent as the fundamental for enterprise development, takes scientific and technological progress as the core for enterprise development, focuses on the absorption and cultivation on various talents, establishes a sound mechanism for training and selection of talent, and creates a powerful first-class team. Skyworth¡¯s large industrial group also provides ample opportunities and conditions for all kinds of talents to full play their capacities. Good production and living environment, wonderful cultural life, make Skyworth, the big family, full of harmony, joy and working passion. Skyworth mass wedding, Skyworth Star, Skyworth culture and arts festival and other corporate cultural activities greatly enhanced the cohesion of the enterprise and the centripetal force of employees, and stimulate the creativity of all kinds of talent. Now the Group has more than 1,800 of all kinds of engineering technology development staff, the annual patent applications ranked the 10th in Top 100 electronic information enterprises, and the number of patents is far ahead in the industry.
Development of the enterprise shall benefit the society. Skyworth¡¯s "Health Bright Visit • Reopen Project" enabled thousands of blind children see the light again; "Skyworth Love • Culture Visit" series activities went throughout the country; Skyworth donates RMB10 million to build Glory Hope Primary School; "Skyworth new rural cinema project" take free films to millions of farmers across the country; as China's space industry partner, Skyworth¡¯s brand is boosted up to an unprecedented height, with its brand value jumped four-fold in three years.
Skyworth responded positively to "Home appliances to the countryside" and "Old-for-new" activities implemented by the country. Through rapid campaign at urban and rural areas, and its performance has been among the best, making great contributions for China to expand domestic demand and the popularity of LCD TV. In 2008, under the international financial crisis, Skyworth overcome the difficult situation, achieving an annual sales of HKD15.3 billion, up 12.5% YoY, and profit more than HKD500 million, an increase of nearly 5%.Being Shenzhen¡¯s big tax-payer for eight consecutive years, it has paid tax more than RMB5.0 billion accumulatively to the government as of 2008, and its total contributions to social welfare funds were more than RMB100 million, supporting more than 500 suppliers and offering about 100,000 employment posts.
With Skyworth¡¯s audio-visual products entering millions of family, people in different countries and different nationalities can enjoy the beauty and fun of digital audio-visual life. Now, Skyworth Group is to achieve a historic leap aiming at sales of RMB20 billion, and speed the sail toward the dream of RMB100 billion sales!
Skyworth, top brand in China and the world. |